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POP in Google Search with SEO Blogging

Writer's picture: Andi RiveraAndi Rivera

Updated: Jan 22

This post was originally published on 5/29/24 and has been updated on 1/22/25 for accuracy, relevancy, and fresh visuals.


Have you noticed those AI Overviews and quick-answer paragraphs popping up in your Google Search results? These features are game changers for how your website’s content gets ranked and presented by Google.


If your goal is to stand out in search results, SEO blogging is your new best friend.

Let’s break it down.


Pic of a smiling woman sitting at a nice desk while drinking from a mug and viewing her laptop.

What Are Snippets and AI Overviews?

Without getting too technical, here’s the gist:


Snippets: These are quick answers pulled from a website that Google deems relevant. They’re great for giving users fast info at a glance, with credit to the source website.


AI Overviews (Search Generative Experience or SGE): This is Google’s AI-crafted summary that shows up at the top of search results. Unlike snippets, it’s generated by Google’s AI, not directly sourced from a specific website. There’s even a disclaimer: “Generative AI is experimental.”


Why Does This Matter?


Here’s the catch: If users find what they need in an AI Overview, they may never visit your website. That’s a missed opportunity. While snippets at least credit the source (yay for real humans!), AI Overviews don’t always play fair.


Pic of a woman casually sitting with her legs up in a chair viewing her phone.

The solution? Create original, people-first content that actually adds value to your target audience and optimized in a way that Google loves. This includes blogs, web copy, videos, and infographics that speak directly to your audience’s needs.


How SEO Blogging Can Help You Pop in Search


Google has made it clear: it values “original, helpful, people-first” content. Here’s how you can use SEO blogging to align with these priorities:


  • Know Your Audience: Understand who they are and what they need. (Spoiler: They don’t want generic fluff.)

  • Be Helpful: Write blogs that directly answer their burning questions. Think real solutions, not sales pitches.

  • Stay Consistent: Fresh, quality content signals to Google that your site is active and relevant.

  • Optimize Smartly: Make your site user-friendly and structure your blogs with keywords that naturally fit into your content—not awkwardly stuffed like a bad Thanksgiving turkey.


Real Talk About Snippets and SEO


The best way to have your content featured in a snippet is to create high-quality, information-rich content. Keep it simple, valuable, and well-structured. This improves your chances of showing up high in search results.


Pic of a man leaning back in a casual chair while typing with his laptop in his lap.

Fun fact: Nearly all of our blog topics come directly from questions clients have asked, like:


  • “What’s the deal with website accessibility lawsuits?”

  • “Why aren’t my sales growing?”

  • “Do I really need to write content if AI tools can do it faster?”

  • “Is there anything better than buying ads?”

If your audience is asking it, there’s your next blog idea!


Why SEO Blogging Matters in an AI Era


While AI-generated answers are convenient, they’re not always accurate. (Hello, “experimental” disclaimer!) Real people trust real experts. That’s where you and your content come in.


Blogging isn’t about pandering to keywords. It’s about showing your expertise and providing value to your readers. Google notices when you prioritize your audience over algorithm hacks, and it rewards you with better rankings.

Ready to Elevate Your SEO?


Screenshot of La Mejor Website's client, Cryowellness.Fit blog titled "Cryotherapy Benefits: A Medical Treatment Rut Buster & Magic Eraser for your skin"
La Mejor Website Client: CryoWellness.Fit

Not sure where to start? We can help! Whether it’s crafting engaging blogs, refreshing your website’s copy, or brainstorming content ideas, we’ve got you covered. SEO blogging is one of the most effective ways to grow your audience and increase your visibility online.





Curious about our work? See how our designs transform businesses! Check out our portfolio and imagine what we can create for you. Our designer is a Wix Legend with 15 years of experience across multiple major platforms. He can offer you fresh ideas and a free website audit.




Screenshot of La Mejor Website's client, Linda Ruggeri's website home page, The Insightful Editor
La Mejor Website Client: Linda Ruggeri, The Insightful Editor

Let’s make your website the star of Google Search! Contact us for a free analysis and consultation. We will make an honest recommendation based on 15 years of experience. Need more social proof? Check out one of our 160+ Five-Star Google reviews.

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