AI Chatbots for Content Writing: How to Use Them Without Hurting Your SEO

This post was originally published on 4/18/24 and has been updated on 1/22/25 for accuracy, relevancy, and fresh visuals.

Whether you see it as a Sci-Fi dream come true or a creativity crisis, artificial intelligence (AI) is reshaping how we approach content creation. It’s exciting and overwhelming, but when it comes to using AI chatbots for content writing, like website copy, blogs, or newsletters, there are some critical risks you should understand before handing over the reins.

Issue 1: AI-Generated Content Lacks Originality and Depth

AI chatbots, like ChatGPT, can create content quickly, but they lack the ability to capture nuance or represent specialized, niche topics effectively. These tools mash together data from existing content online, often producing text that feels generic or overly simplistic. Readers notice this—and so does Google.

To rank well, your content must demonstrate:

• Relevance: Speak directly to your ideal audience’s needs.

• Value: Solve a problem or educate your readers in a meaningful way.

• Expertise: Show that you genuinely understand your field.

Pro Tip: Use AI tools to brainstorm ideas or outline concepts, but always add your unique insights to make the content truly valuable.

Issue 2: AI Tools Don’t Strategize for Your SEO Goals

SEO isn’t just about cranking out content. It’s about creating content with purpose—designed to answer the specific questions your audience is asking while meeting technical SEO requirements.

AI chatbots don’t:

• Understand your ideal client’s pain points or preferences.

• Strategize around your unique keyword opportunities.

• Factor in broader SEO elements like internal linking, user experience, and search intent.

Imagine someone searching for “best Italian food near me.” Google will prioritize restaurants with great reviews and proximity. But what if the query is more complex, like “nutritionists specializing in diabetes meal plans”? That’s where strategic SEO and carefully crafted content shine—not generic AI-generated text.

Google penalizes content stuffed with keywords or lacking originality. Instead, it rewards:

• Thoughtful keyword integration: Keywords that naturally fit the flow of content.

• Value-driven content: Articles that inform, solve problems, or inspire action.

Key Takeaway: AI-generated content may seem like a shortcut, but it often misses the mark on the nuanced strategies needed to rank well and connect with your audience.

Why Original Content Matters

Offering original insights makes your business stand out. It builds trust with your audience and shows Google you’re a credible source of information. This is the kind of content that helps increase organic traffic and generate leads.

When writing, always ask:

• What do my clients ask about the most?

• How can I provide them with answers that add real value?

• What unique perspective can I offer that sets me apart from competitors?

Smart Ways to Use AI for Efficiency

AI tools, when used wisely, can be game-changers for improving efficiency and productivity. Here are some practical ways to incorporate them into your workflow:

• Content Idea Generation: Use AI to brainstorm blog topics, social media post ideas, or email campaign themes tailored to your audience.

• Streamlining Research: Summarize lengthy articles, reports, or studies to quickly extract key insights without sifting through endless pages.

• Enhancing Writing: Rephrase sentences, check grammar, or suggest more concise alternatives to improve clarity and readability.

• Creating Drafts: Generate first drafts for blogs, emails, or newsletters that you can refine with your unique voice and expertise.

• Customer Support Scripts: Draft responses for frequently asked questions or common inquiries to save time.

• Data Analysis Summaries: Turn raw data into actionable insights by asking AI to summarize trends and highlight key takeaways.

• Meeting Recaps: Generate clear, concise summaries of meeting notes or action items from recordings or transcripts.

• Localization: Translate content into different languages to reach a broader audience while keeping tone and context in mind.

Need Help with Writing?

AI is a great starting point, but if you want tailored, SEO-focused content that connects with your audience, let’s chat! At La Mejor Website, we create original, people-first content designed to boost your SEO and connect with your ideal clients. From blog writing to web copy refreshes, we’ve got you covered.

Take the pulse of your website with a free analysis and consultation. With over 15 years of experience and 160+ Five-Star Google reviews, we’ll make honest recommendations tailored to your goals.

P.S. If you’re curious about how AI chatbots work, check out The Verge's article for a deep dive.